Our Core Values

our-core-valuesLubecore™ Europe’s core business values, listed below, guide our actions.

Focus on the Customer, First

Since our beginning, we have focused on providing the best possible experience for our dealers and end customers. When we’re designing a new automated lubrication system, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line.

Be the Best at What We Do

Our business is about protection. Protection of your organization’s equipment, protection of your employees while operating equipment, protection of the environment, and ultimately, protecting your organization.  With well over 100 years of collective staff time on the job in this industry, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we’ve been able to solve complex issues and provide continuous improvements to products and services that most of our end customers demand almost on the spot. Our dedication to “being easy to do business with” helps us apply what we’ve learned to new products and services. Our hope is to ensure that every piece of company equipment doesn’t fail because of poor lubrication.

Be Passionate

We are passionate about wanting to provide you with the best products and the best possible service; we work tirelessly to do so.  Our reward is measured by more than just meeting Budgets and achieving sales targets.  It’s more about the relationships we’re building, by going the extra mile, and doing what it takes to ensure our dealers, and ultimately the end customer, obtain maximum value for their investment.  At the end of the day, it is important for us to know we can share a friendly handshake when we meet, and look our partners in the eye with pride because our actions speak for themselves.

Show a Sense of Urgency

We know your time is valuable, so when you’re seeking an answer to a problem right away, we aim to please. We aim to understand the problem first, rather than just hear about the symptom. Once we’ve done that, then we move into hyper-speed to move to a solution that works for you.

Make Money the Honest Way

Lubecore™ Europe is a business. The revenue we generate is derived from the sale and service of our products around the globe. Hundreds of end customers buy our products because they are great solutions to their equipment lubrication needs. We establish great relationships with dealers and end customers that we can trust. This trust is based on mutual respect, good business practices, honest and direct communications, helping each other out, and always doing good for our end customer, even when we have to bear the cost when something goes wrong. It’s about trust. Trust in the relationship. But, trust always in the result.

Be Close to Our Partners, All the Time

In order to build and maintain long lasting relationships, we need to be close to you as a potencial customer or dealer, understanding the markets they serve, where their strengths lie, and what they envision for the future of their organization, so that we can better service their needs.

Take the Long-Term View

We strive to face challenges head on, and see them as opportunities for improvement; always focusing on building a stronger and sustainable organization that will still be standing when the others are not.

Since the inception of Lubecore™, we have faced such challenges in bringing new products from schematic plan stage to the market and we continue to face new challenges daily.  Those challenges may originate from newer equipment on the market which requires customization to our systems, to customer driven need for additional features, or new concepts in technology which we need to understand and help our dealers and end customers understand.

It is the nature of our business to be in a constant state of change and we’re up to the challenge.

Being Great Just Isn’t Good Enough

At Lubecore™ , we always aspire to being great at something as a starting point, not an endpoint. We set ourselves objectives we know we can’t reach yet, because we know that by stretching to meet them we can get further than we expected. Through innovation and experimentation, we aim to take things that work well and improve upon them in unexpected ways.